I'm Dyala Zeine
An entrepreneur, brand and social media manager.
Spread
Made-to-order grazing spreads put together with the finest local ingredients, prepared and styled to elevate every expereince.
Founder | 2021
Concept to Market
BUILDING AN ONLINE BUSINESS
Brand Creation
Identifying the brand's identity and voice, target customer, core values and mission.
Visual Design
Logo design, color palette, creating a Shopify website & social media accounts.
Identifying brand identity and voice, target consumer, core values and mission.
Identifying brand identity and voice, target consumer, core values and mission.
Product Design
Sourcing ingredients, finding the right suppliers and packaging design.
Marketing
Running social media accounts, online ads and marketing campaigns.
Operations
Running operations, managing inventory, delivery and other logistics.
Managing and tracking sales from multiple channels and setting goals.
Sales
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The Spread experience is rooted in quality - our grazing spreads are put together with nothing but the finest local ingredients. With you in mind, we handpick artisanal cheeses and seasonal produce to curate an indulging yet wholesome experience.
Marketing:
Spreading the Word
Stratgies & Practices
Social Media
Social media allows brands such as Spread, to create personalized experiences and form a genuine connection with followers. Engaging and interacting with followers by asking direct questions, creating polls and posting on-trend content, gives insights and in-depth understanding of what the customer wants. Creating quality content with good imagery and strong storytelling helps keep followers interested and has fostered a community of loyal followers.
Data insights helps track the success of each post and marketing campaign. These metrics are used to guide marketing strategies to ensure the highest numbers of interactions from followers.
Personalized & Customized:
PR Packages
Sending personalized PR packages to our ideal customer is another marketing practice that plays a major role in growing Spread. It increases brand awareness and helps build strong relationships with potential customers. By experiencing the brand through these packages, they’re able to form a genuine opinion and connection with the product.
Avoiding Burnout
As a small business owner it’s highly common to experience burnout frequently. The work never stops and the responsibilities keep increasing, therefore it is important to establish a strong foundation to not only help manage stress, anxiety and burnout but also keep you energized, focused and motivated.
In order to stay organized, I use tools such as Notion that help track my progress, create to-do lists and stay on top of deadlines. Knowing that energy is my most scarce resource, I prioritize tasks to preserve my energy and complete work efficiently. When dealing with complex problems or feeling stuck creatively, I take long walks to help visualize solutions and brainstorm new ideas.